Prior to joining AirAsia as Chief Global Affairs and Development Officer in February 2017, Juergen Keitel was heading the Aviation, Travel and Tourism industry community at the World Economic Forum based in New York where he is also completed a fellowship in global leadership. He led multi-stakeholder projects and initiatives around Travel Facilitation, Airline Foreign Ownership, Travel Security and the Digital Transformation engaging the public, private and civil society sectors. Juergen graduated with a Bachelor of Engineering in Air Transport Engineering from City University London. Before completing his Master of Science in Air Transport Management at Cranfield University, he worked in the Supply Chain Group of British Airways. Following 3 years at Airbus Industries in Material Support in Hamburg, Germany, he moved to America West Airlines as Financial Analyst in the United States and then to Airbus for various roles in Customer Services, Supply Chain Management and Business Development being based in Washington DC, USA. Throughout his career, Juergen has gained a vast experience in the aviation industry in strategy and development, international relations and commercial operations.